« Broadband & Cheltenham: Real-Life Effective Banners | Main | Direct Marketing Alive and Well on the Web - Article in this month's IMJ »



Banners don't need the higher click-through rate if the objective is branding. I know you've covered that in the previous blog entry, but just to remind new readers!


Pity we can't get the banner click rate up that high!

The comments to this entry are closed.